Branding, design and digital marketing. Working with clients to look behind the curtain to deliver impactful design and strategy.

SERVICES

01

BRANDING

Verbal Identity
Brand Identity
Art Direction
Graphic Design
Creative Writing
Packaging
Styling
Photography
Videography
Brand Music Curation
Collaborations

Branding builds influence and business value.

Branding is the process of creating the overall assets of a person, business or organization that shape the consumer's perception of the brand. Good branding allows consumers to quickly recognize the brand as one that's more valuable than the competition. Good branding has the power to drive new business and increase your business' value. Good branding is necessary.

From art direction to graphic design, we offer a range of creative solutions from multi-disciplinary experts to craft and develop brands with lasting influence. Photography, video, creative writing, styling and packaging are but a few examples of services we offer. We're passionate about elevating your brand, and we're here to deliver the best ideas of our lives.

"Branding is what people say about you when
you're not in the room."

– Jeff Bezos

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

02

MARKETING

Next
Communications Strategy
Public & Media Relations
Influencer, Affiliate
SEO, SEM
Social Media
Content Creation
Newsletter
Blog
Event

Tailoring the customer journey through cross-channel marketing, both online and offline.

Working closely with clients at every stage of the process, we craft practical strategies that drive real results, and we have the numbers to show for it. We're highly data-driven, but we're also fueled by creativity — a deep understanding that marketing and branding is a delicate balancing act that, if done well, can take your business to the next level. We have the best-in-class PR, social media, advertising, SEO, design and content optimizations. and we make it our priority to strengthen the relationship between brands and their consumers.

Stakeholders are encouraged to engage with our concepts at the earliest stage possible. ☯



"The best marketing doesn't feel like marketing."
– Tom Fishburne

FEATURED IN

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FAQ

We've answered the most common questions we get.

A logo by itself is a graphic element that represents the brand, while a brand is a combination of all tangible and intangible aspects that represent the organisation: from the colour palette and tone of voice, to social media and typefaces.

Without the brand, the logo wouldn't have a real meaning - it would be simply a graphical element that lacks synergy with all the other elements that make up a company's outward appearance.

Content creation is the process of planning and creating content that is useful, accessible and effective for an audience. It is usually created in relevant formats for specific channels, whether that be on a blog, social media, or video.

Content is much more effective than ads in engaging your customer, as it creates a deeper bond with the brand by eliciting emotion or acting as a source of information in ways that a traditional passive ad is not capable of doing.

This is a comprehensive, detailed strategic planning document designed to guide the communications of an organization.

It is designed to direct an organization’s high-level communications, and often has a three-year time horizon, with a more detailed implementation plan for year one.

Public relations (PR) enhances the internal and external understanding of a company’s strategies, objectives and achievements.

They build a positive public image and reputation by working with consumer-facing channels such as media publications, influencers, or even by cultivating business relationships.

PR is all about effective communication, whether it’s between an organisation and its target audience or between a person and the people they want to influence.

The goal of measuring PR is to find out what is being said about your brand. Brand reputation can be a deciding factor when it comes to impacting your bottom line. To build a comprehensive picture, we take into account a wide range of traditional and modern indicators, from digital metrics like brand mentions, website traffic, bounce rate, and share of voice, to the time-honoured method of collecting press clippings.

Branding is where we build an emotional character around a brand in relation to the audience, and marketing is a way to allow your audience to connect with your brand. In this sense, branding is the North Star of any company, and lays out an enduring vision of how the organisation should be perceived by customers, partners and employees.

Marketing is the means to that end, and uses outreach and timely analytics catered towards different audiences to achieve that goal. While marketing methods will come and go, your brand will always remain constant.

While companies often resort to hiring freelancers based on their lower costs, the expertise of a freelancer is often limited to one or two areas. Very few have all the skills necessary to deliver cross-platform results for a complex project like a web design project or company branding. On the other hand, a creative agency will have a team to work on your project. Different parts of your project will be assigned to team members that specialize in their respective roles. Because each individual part of the project is being worked on by a specialist, projects often come together faster and require fewer revisions.
In the long run, hiring freelancers may even cost more than a creative agency, due to the lack of a cohesive vision and the risk of delays and revisions. By hiring a creative agency, you are also hiring a project manager to look after your vision, which means fewer revisions and a shorter delay to market.


PHASE 1 - ACTIVATION
Branding : 4 months or 6 months depending on your needs.
Marketing : 3 months, 6 months or an ongoing basis depending on your needs.

PHASE 2 - MAINTENANCE
Ongoing basis
We prefer long term relationship with client as we believe building an impactful brand requires patience and time and we would love to be in this journey with the client.

For one off project - we ask for 50% upfront payment and 50% end of the project.


For retainers - we ask for monthly payment.

* Our minimum level of engagement typically start at HKD $20K.

We craft bespoke strategies for each of our clients as we care for the soul of the brand. What you need to do is to get on a call to tell us about your brand / idea first - mark your spot here and we will be able to let you know if we are able to help you.

Once your request is accepted you can expect a bespoke proposal in the following 5-7 working days.

What is the difference between logo design and branding?

What is content creation?

What is communications strategy?

What is public relations and why do we need it?

How can we effectively measure PR?

Marketing and Branding.
How do they work together effectively?

HIRING A FREELANCE DESIGNER VS A CREATIVE AGENCY.
WHAT'S RIGHT FOR MY BUSINESS?

How long will it take to complete my project?

Do you require upfront payment?
What are the payment terms?

Do you require upfront payment?
What are the payment terms?

WE'D LOVE TO WORK WITH YOU. HOW DO I GET STARTED?

A logo by itself is a graphic element that represents the brand, while a brand is a combination of all tangible and intangible aspects that represent the organisation: from the colour palette and tone of voice, to social media and typefaces.

Without the brand, the logo wouldn't have a real meaning - it would be simply a graphical element that lacks synergy with all the other elements that make up a company's outward appearance.

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