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Why Hire A Creative Branding Agency

by Ameer Drane

Creating a strong brand is a no brainer for companies that know it’s true value. 

That’s because a strong brand can help differentiate you from competitors. It can lead to an increase in consumer awareness and loyalty. And, when done exceptionally well, it can even make your company a household name. 
But if you’ve never built a brand yourself, you may find yourself pondering a question like, “should I hire a creative branding agency?” There’s a good chance the answer could be yes!

And we want to help you make that decision with confidence. So, in this post, we’re going to take a look at what services creative branding agencies can offer you and the three most significant benefits you can expect.
Let’s dive right in so you can see if a creative branding agency is right for you! 

WHAT DO BRANDING AGENCIES OFFER?

Branding is much more than an interesting logo or a catchy slogan. While those two things could potentially be done in-house or contracted as one-off assignments, a creative branding agency has a lot more to offer. Let’s take a look. 

Strategy 

A creative branding agency can help you strategize how to get the most out of your branding. They can help you to develop an effective brand strategy by working with you to:

  • Rediscover the core purpose of your brand and infuse it into your brand mission and messaging 
  • Research your competitors to know how to best position your brand as something that has unique advantages for consumers 
  • Determine which marketing channels (email, social media, etc.) will give your brand the best return on investment 
  • Understand where to find your target audience and how to best communicate and build long-lasting relationships with them 
  • Develop guidelines and checkpoints to track your brand’s progress and development over time
  • Ensure that your brand is consistent across all components of your business

Creation 

Once a strategy is set in place, it’s time to create the elements of your brand that will set it apart from any competitors! In this creation phase, things like logos, taglines, and packaging design do come into play. 
But there’s much more to it than that. A creative branding agency can also help you create: 

  • A compelling brand story that makes prospects and customers feel connected to your business and inspired by your mission
  • A distinct and easily recognizable brand voice and personality that keeps you at the front of your target consumers’ minds
  • A brand style guide that documents things like your brand’s logo size and placement, colors, typography, fonts, photography style, and more so your brand remains consistent 
  • An attractive website that reflects the values of your company and your brand identity
  • A content marketing plan that helps you build authority and trust within your business’s niche market 

Measurement and Analysis 

Like any other aspect of marketing, your branding efforts can and should be measured. A creative branding agency can help you identify and analyze the performance of your brand strategy in comparison to your goals. They can also help you understand your brand equity - the value your brand is bringing to the company. 

They’ll do this by looking at how your brand affects things like your:

  • Web traffic analytics
  • Conversion rates on your marketing and advertising 
  • Online and offline customer engagement 
  • Brand visibility and brand awareness 

Polishing & Refine

Based on the measurement and analysis of your brand’s performance, the creative agency also offers help with all of the fine-tuning. 
Everything that was developed in the strategy and creation phases can be polished and maximized to truly build and establish a strong brand for your company. 

BENEFITS OF HIRING A CREATIVE AGENCY


Building a strong brand for your company shouldn’t be treated as a one-off event. Instead, it should be seen as an ongoing process of improving and increasing the value of the brand over time. This is brand management. And it’s a pretty significant reason to consider hiring a creative branding agency. That’s because, by hiring a team to manage your brand, you’ll benefit in the way of: 


Time

No matter how you do it, building a strong and memorable brand will take time, patience, and consistency. But by hiring a team of professionals, you can make sure you’re spending that time on the right things right away. 

Sure, you could try leaving the task of creating your brand to your marketing team. But how much time do they really have to work towards developing your brand? Probably not much. That’s because branding would be just one component of what their job entails. For example, they’ll also need to spend their time on things like creating marketing campaigns and advertisements that attract new customers.  

A creative branding agency, on the other hand, takes the time to focus exclusively on the development of your brand and the execution of the strategy. This, in turn, means that they can work towards getting your brand in front of your ideal customers more quickly and make sure no time is lost in managing the ongoing tasks of your brand’s development.

Experience 

You may also have a few employees that are good at certain aspects of branding. Perhaps someone on your team has a knack for design. And someone else has a knack for storytelling. But unless you’ve hired an in-house brand strategy team, some important skills may be missing among your staff to truly create a powerful brand. 

By hiring a creative branding agency, you benefit from a team that consists of professionals with expertise across every part of your brand’s creation. 

You’ll also benefit from their experience that comes not only from helping other businesses in your niche but also businesses outside of your niche. This gives the branding agency a deep understanding of the market, including what has worked well for other businesses like yours and what hasn’t.

Money 

Whether you work with an agency or not, building your brand will require some level of financial investment. But a creative branding agency can help you make the right decisions with your money. 

The agency can help you make brand strategy decisions that lead to results that positively affect your bottom line. For example, building a strong brand has been linked to results like an increase in both sales and the value of your company in the eyes of investors. 

In the long-term, hiring an agency also saves you from having to hire new employees to focus on branding, which would likely come with additional costs to cover things like employee benefits. 


HOW TO KNOW IF THIS IS THE RIGHT DECISION FOR YOU?

If you’re still unsure whether hiring a creative branding agency is the best next step, don’t hesitate to reach out to agencies and get more specific with your questions and goals. 

At EQ, we offer a free consultation with our creative team. Reach out to schedule yours to see how we can help you build and transform your brand so that it connects with your target audience and converts them into clients. With a touch of edgy, forward-thinking, and unique taste and style – our approach is both creative and analytical, rooted in our dual understanding and active participation in creative and marketing culture.


If you’d first like to learn more about branding and how it can help your business, check out What is Branding and Why it’s Key to Your Company’s Success.

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