Brand Strategy

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Five Signs You Need Help with Your Brand Strategy

by Mandy Pao

In today's highly competitive business landscape, developing and maintaining a strong brand is crucial for long-term success. Your brand strategy serves as a roadmap that guides your business decisions, messaging, and overall brand identity. However, identifying the signs that indicate a need for help with your brand strategy can be challenging. In this article, we will explore the key indicators that suggest your brand strategy requires assistance and how brand coaching can support you on your entrepreneurial journey.

1. Ignoring Competitor Analysis & Market Research

Competitor analysis and market research are essential aspects of a robust brand strategy. Ignoring the marketing and failing to analyze your competitors’ strengths and weaknesses can put your brand at a significant disadvantage. By studying your competitors' strategies, you can identify untapped opportunities, uncover gaps in the market, and gain a competitive edge.

It is also essential to conduct a thorough analysis of your market and your competitors' presence. At EQ we focus on identifying gaps in the market and creating your value proposition. Plus, we then analyze where your competitors are excelling and areas where they are falling short. We leverage this information to accurately find the right marketing position, refine your brand strategy and guidelines and help you stand out from the crowd.

2. Lack of Target Audience Understanding

Understanding your target audience is paramount in creating an effective brand strategy. If you are unsure about who your ideal customers are and what motivates them, it becomes challenging to craft compelling messages that resonate with them. Without a deep understanding of your target audience, your marketing efforts may fall flat, resulting in poor engagement and limited conversions.

To overcome this challenge, invest time and resources in market research and audience analysis. At EQ, we begin our work by developing detailed buyer personas that encompass demographic information, psychographics, pain points, and motivations. We then use this valuable insight to tailor your brand messaging, content, and communication channels to effectively reach and engage your target audience. By aligning your brand strategy with the needs and desires of your customers, you can position yourself as their preferred choice.

3. Inconsistent Brand Identity

A cohesive and consistent brand identity is the cornerstone of a successful brand strategy. If your brand lacks a clear and unified identity, it can confuse your target audience and dilute your brand message. Inconsistencies in your visual elements, tone of voice, and messaging across different platforms can harm your brand's reputation and make it difficult for customers to recognize and engage with your brand.

To address this issue, it is crucial to conduct a comprehensive brand audit. This is the first step we take when working with new clients. Specifically, we spend 2-3 months analyzing your brand and socials.  We evaluate your brand assets, including your logo, colour palette, typography, and voice guidelines. The next step is to ensure that the assets align with your brand's values, target audience, and overall business objectives. By establishing and adhering to a consistent brand identity, you can increase brand recognition, build trust, and differentiate yourself from competitors.

4. Weak Online Presence

In today's digital age, having a strong online presence is non-negotiable. If your brand is struggling to gain visibility and traction in the online realm, it's a clear sign that your brand strategy requires attention. An ineffective online presence can hinder your ability to attract new customers, engage with existing ones, and ultimately drive business growth.

To bolster your online presence, we use a multi-prong approach. We first focus on optimizing your website for search engines (SEO). Through keyword research, we identify relevant and high-volume search terms in your industry and incorporate these keywords strategically into your website's meta tags, headings,  and social media content across all channels. Additionally, we invest in creating valuable and shareable content, such as blog articles, whitepapers, and infographics, to position you as a thought leader in your industry.

5. Ineffective Social Media Engagement

Social media platforms offer tremendous opportunities for brands to connect with their audience, build brand awareness, and foster customer loyalty. If your brand's social media engagement is lacklustre or non-existent, it's a sign that your brand strategy needs improvement.

At EQ, we ensure that social media strategy aligns with your overall brand values and strategies. We determine the most suitable platforms for your target audience and establish a consistent presence on those platforms. By creating engaging and shareable content, responding promptly to customer inquiries and comments, and leveraging social media advertising, we can help you to expand your reach. It’s essential to maximise your social media presence in order to amplify your brand's visibility and foster meaningful connections with your audience.


How do I know if my brand strategy needs help?

A: There are several signs that indicate a need for assistance with your brand strategy. These signs include inconsistent brand identity, lack of understanding of your target audience, weak online presence, ignoring competitor analysis, and ineffective social media engagement. If you resonate with any of these indicators, it may be time to seek help with your brand strategy.

How can I improve my brand's online presence?

A: To improve your brand's online presence, focus on optimizing your website for search engines (SEO), creating valuable content, and engaging with your audience on social media platforms. Perform keyword research, incorporate relevant keywords into your website's content, and develop a social media strategy that aligns with your overall brand strategy. Consistency and quality are key to building a strong online presence.


A strong brand strategy is fundamental to the success of any business. By recognizing the signs that indicate a need for help with your brand strategy and taking proactive steps to address them, you can position your brand for growth and outrank your competitors in the digital landscape. But we understand that it's not easy to do it alone. So, schedule a call to see how we can help you to create a well-crafted brand strategy, that can forge a powerful brand which resonates with your audience and drives sustainable business success.

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