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branding, naming, fashion brand

Discovering the Ideal Name for Your New Fashion Brand

Grant Polachek

Fashion brands are the centerpiece of the design world. And sure enough, every fashionpreneur does their best to cultivate an impeccable sense of style and creativity. 

This sense of creativity even stretches from the kinds of products they design to the kind of brand they build. And the story is the same when it comes to choosing a business name. 

Great fashion names are trendy, stylish, elegant, and timeless. Every fashionpreneur must get a solid business name. So, if you're ready to start your business and create an irresistible business name, like naming agencies do all the time, this article will get you on the right track. 

How to Choose the Best Name for Your Fashion Business in Four Easy Steps

1. Picture the Future of Your Business

You must have a strong understanding of what you want your new fashion company to be and accomplish before you start looking for a unique name for it. Understanding this will be useful as you develop your brand.

Research and know as much as you can about the important aspects of your business, such as your target market, industry, and sector, as you begin creating the identity of your fashion brand.

All of these elements will be crucial to the development of your company and will assist you in selecting a distinctive brand name that best meets your requirements and accurately captures the essence of your firm.

When gathering this data, pay close attention to the goods and services, level of customer service, brand recognition, company names, and marketing strategy of your rivals. In this manner, you will have a clear understanding of what strategies in your industry work and what wouldn't, as well as a clear understanding of what you must do to attract the attention of your customers.

After conducting research on your company, you must organise all of the data you gathered and simplify it down to the core elements that best represent your brand's guiding principles.

2. Set a Strong Brand Tone for Your Business

The best way to develop a name that accurately captures the essence of your business is to make sure it has the appropriate tone that will create a strong positive reaction from your target audience.

In the fashion market, you need an appealing brand tone because it conveys your company's character and distinctiveness and can immediately improve the connection between your business and its audience.

Now, a trustworthy strategy for choosing the appropriate brand tone is to research your target market and discover what makes customers choose other businesses in your sector.

Knowing your target market will assist you in determining whether your brand's tone should be:

  • Prestigious
  • Fun and playful
  • Pragmatic and practical

3. Determine the Elements of Your Company's Branding

Finding an interesting tone is important, but it doesn't stop there. You also need to think about your firm's branding elements, as these are what give your company its character and personality.

So, take your time to write down your company's:

  • Big ideas: What are the governing principles of your fashion company?
  • Values: What personal and audience values of your brand do you uphold?
  • Benefits: What specific advantages will your business provide to clients?
  • Feelings: What deep emotions do you want your clientele to have while dealing with your fashion brand?
  • Value Proposition: Summarise your company's services in a single sentence.

4. Brainstorm

The next step you need to take is to come up with captivating phrases that fit the requirements for your company's name after researching your business, creating an engaging tone, and choosing your branding elements.

Additionally, when brainstorming, combining dictionary and thesaurus searches for the best words that accurately represent the core principles of your business is a clever strategy that will help you produce results more quickly.

Focus on creating a wide variety of brand names for your business throughout your brainstorming session. Make a list of brief, outstanding, interesting, amusing, and even symbolic words that will grab the attention of your audience and help your business stand out in its sector.

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation. 

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