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Social Media changes every year. Brands today gain traction just as fast as they lose it. To succeed, you have to be absolutely on top of things, and you should be able to answer questions like, “do people still use hashtags?”, “why is my Instagram following not growing like it used to?” or “what are the hottest platforms right now?”
Constantly knowing about all the algorithm updates, emerging social platforms and trending topics is a challenge. There’s a high chance of missing opportunities or falling short on campaigns if you fail to keep up with the changes. You end up frustrated, under-delivering, or worse yet, letting your competitors eclipse you. But it doesn’t have to be that way. You can keep yourself informed and up to date. You just need to be able to gather the right information efficiently. We’re here to do that for you.
To save you time, we’ve listed out some of the biggest social media trends you can expect in 2022.
If you want to capture attention with your social marketing, you’d better make your content concise. YouTube is rolling out YouTube Shorts where you can share bite-sized videos, sort of like Instagram Stories, or Instagram Reels, or TikTok. According to Hubspot, 64% of marketers will be leveraging more short-form video content in 2022.
More and more companies are starting to see the need to beef up their social media presence. Since social media is currently flooded with content, you now have to create something captivating if you want people to notice you. Brands are increasing their resources and investing more time and money to build more quality content.
If you’ve noticed that people aren’t engaging with you as much on social media, you’re not alone. Currently, we’re at a point where engagement is at an all-time low. What’s the solution? Diversify. Users hang out in multiple places, so if you want to maximize your brand’s exposure, you should be in as many places as possible.
Social media is becoming more and more shoppable. We’ve seen this with new features on Instagram, Facebook, WeChat and more. While this trend has been around for the last few years, not as many businesses have really taken advantage of it yet. In 2022, we can expect to see more brands raise their efforts with their social commerce strategy.
“Marketers and companies will need to make their social media advertising more sophisticated. Think about how many businesses are starting on social media every year by just running ads.” — Neil Patel
📺 Video content will become shorter.
💸 Companies will increase their social media budgets.
✨ Brands will be diversifying their social platforms to increase engagement.
📈 More and more companies will be selling their products or services directly on social media.
In case you missed it, this is how branding can help you generate more revenue.