• Creative Writing
• Creative Concept
• Tone & Style
Qeelin brought Eloquence on board to convey its brand DNA using a creative and modern approach. As an internationally renowned brand, Qeelin required top-quality social media content support to tantalise its audiences old and new.
As specialists in creative copywriting, we acted on Qeelin’s behalf as a long-term partner to ensure their social media communications are consistently compelling. Through monthly scheduling, Eloquence advises on best practices for online social media, exploring the hashtags and keeping a close eye on current trends to offer a strategic writing angle, ensuring the Qeelin social media tone and style remains bold and contemporary – much like its designs.
Through regular meetings, we engaged with the Qeelin marketing team to prepare social media copy for their upcoming collections. We created robust campaigns that educate consumers about the different collections and provide insider tips, quotes, and announcements about the brand in a consistent manner. Directing the tone and style for campaigns, Eloquence combined photoshoot imagery with creative writing to elevate the brand across their Facebook, Instagram, Twitter and YouTube presences. With our social media handbook, we provided tone and style guidelines to ensure consistency of output. Eloquence also suggested social media topics and phrases that enhance the products by paying close attention to the trend cycles and the ways in which they can affect a brand’s appearance.